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Yes, they will. I know it’s not the answer you wanted. Because it would be so much easier not to write a blog.
Ugh, the dreaded work of content creation. There is so much to do. Are you wondering, do I really have to write a blog?
No, you don’t. Not every business has a blog. And that’s okay. But if you want to build a strong connection with your audience and create a relationship with them, you need a blog.
Would you rather pick fleas off a dog than tap out a blog post?
Relax. I’ll write them for you and you can get back to giving Fido a loving groom.
Blogging isn’t a quick win, so it can be hard to see why you need to do it. The aim is to provide your prospects with a wealth of helpful information which builds these beliefs:
Blogging improves your SEO but it does take time.
Once you have a certain number of evergreen blog posts you can repurpose them. Evergreen posts are relevant at any time, for example How to Fix a leaking Tap. A non-evergreen post is Five Ways to Save Money on Valentine’s Day.
No one will remember you posted How to Fix a Leaky Tap a year ago, so you can recuse it. Plus, you can use headers from your blogs for social media posts.
Reaching out to businesses in your industry is a great way to grow awareness of your brand. Why not offer to write a guest blog post?
If you’re a personal trainer you might ask if a nutritionist would like to write a guest post for your site. You link to their site in the bio, they link to your site on their Media page. You both gain more SEO juice and you build a relationship for referring business to each other. Do you hear the high fives?
Oh and did I mention that you don’t need to write it? You find the businesses to connect with, together we come up with ideas to pitch to them and I do all the writing. Voila!
No. A well written and researched post published once a month is worth far more than a scraped together rush of ideas thrown onto the web at 6pm on a Friday.
Your customers want quality content, plus they’re already overwhelmed with emails. Like you, they have so much to read already. If they’re going to make time to visit your blog, it’s because you have something they want to learn about. Make reading your blog like relishing a treat on cheat day, not like flossing every night.
Ready to have some fabulous blogs posts whipped up for you?
Not sure if should make room in your budget for a copywriter?
Multiply your hourly rate by the number of hours it would take to DIY those pesky blog posts. Is it worth your time?
Did you allow time for research?
What about making it SEO friendly?
Copywriting is more than putting your thoughts on the page. Plus there’s the whole never getting around to it factor. You know there’s a reason why those notes are sitting in the bottom of your desk draw. If it’s not your jam, pass it over and let me add it to my sandwich.
Want a bunch of blog posts? Let’s chat about packaging it all up.
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