
Jamie Smith - Melbourne Strength Culture
You’ve been hanging with AI for a while now. Heck, you’ve probably even trained a ChatGPT bot or six. AI is your sidekick, helping you crank out content faster than ever.
But it’s not saving you as much time as you’d hoped, right? You’re still stuck in edit-ville, tweaking and twisting until your words feel like you.
It’s not just you. Loads of biz owners are in the same pickle.
What’s missing? The essential doc your AI tool desperately craves – your brand story.
Without it, your AI is out there winging it, guessing your tone, your vibe, and your mission. And your audience? They can feel it. Something’s just… not quite right.
Trying to train your AI or craft killer prompts without it is like building a house on wobbly ground. Sure, you’ll get something standing, but all the angles will be wrong. And it sure as heck won’t attract the clients or cash you’re dreaming of.
But get this right, and you’ll smash out content that’s not just “decent,” but scroll-stopping, money-making, audience-loving brilliance.
When I start a new project with a client, they fill out a juicy 25-question brief. Why? Because it gives me the lowdown on everything. Their offer, their brand, their personality. Without it, I’d be slapping random words on a page and crossing my fingers for a miracle.
AI works the same way.
It’s only as good as the info you give it. No brand story? Your AI will keep guessing. (And you’ll keep wasting time fixing clunky, off-brand content.)
Ready to turn vanilla content into a double-scoop of WOW?
Get your brand story whipped into shape in just three days.
Here’s how it all goes down:
Get started in 2 minutes!
Lock in the first session for your Brand Story Sprint, then I’ll send you a link to the short brief form.
Answer a few questions, then kick back with a cuppa while I do the prep work.
Day 1
We’ll jump on a 90-minute Zoom sesh to dig into where your brand began, where it’s headed, and what makes it fab. We’ll also schedule your second coaching session.
After our chat, you’ll have time to reflect, refine, and add anything extra to the doc.
Day 2
We’ll hop on another 90-minute Zoom call to turn all that juicy goodness from Day 1 into your brand story.
Using my proven framework, I’ll help you craft a story bursting with emotion, packed with personality, and AI-friendly to boot!
Day 3
While you hit the beach, nap, or tackle your to-do list, I’ll smooth, tweak, and massage every word until your brand story absolutely sparkles.
By 5pm, it’ll land in your inbox, ready to plug straight into your fave AI tool.
In just three days, you’ll have your brand story sorted.
A story so strong and clear your AI (and your audience) will be busting to work with you.
Finally, content that sounds like you (minus the endless editing).
With your brand story locked in, everything changes.
You’ve got an About page that reads like you’re the Beyoncé of your industry.
Social posts that stop people mid-scroll with an “OMG, they’re speaking my language.”
Blog posts that build trust and turn lurkers into loyal customers.
We dig deep into the moments that shaped your biz to craft a story AI gets and your audience loves.
I’ll refine your brand story to make it top-notch while you get on with bringing in the dosh.
⏳ Losing hours trying to make your AI produce something that feels like YOU.
🤷♀️ Over-posting recycled fluff, hoping someone, anyone, will notice.
😩 Staring at your screen, feeling invisible, wondering if all the effort is even worth it.
Your brand story isn’t just a “nice-to-have.” It’s the foundation for all your content, the reason why no one does business like you do. It’s the difference between your audience thinking “this brand gets me” or scrolling on by.
Without a solid brand story? Your content’s like confetti in the wind – fun, sure, but aimless.
This isn’t fluff.
It’s a proven framework that AI understands, follows, and actually works with. When your story is clear, AI finally gets your voice. And your content stops feeling like a patchwork of random words.
Your brand story should be sprinkled everywhere – product labels, your website, get-to-know-you posts, and client welcome packs. Slice it up, flesh it out or keep it as is, this doc never stops working for your business.
Repurpose your brand story into 17+ content pieces, including:
Nope.
AI can’t invent what makes you different. Your brand story is what sets you apart. It’s what makes your content feel like you instead of every other business out there.
Without it, AI’s just remixing generic stuff.
Do I really need this?
Here’s proof. Below are two AI-generated social media captions, created using the same prompt. The first one was written without a brand story and the second one with it.
Sure ChatGPT threw in a rocket emoji and a couple of em dashes in the second result but if that’s all I have to tweak, I’m happy!
The first output is so bland, I wouldn’t even bother editing it. I’d write it all myself (#pointless)
Aren’t you tired of wrestling with AI and rewriting everything it spits out?
Let’s fix that. Book your Brand Story Sprint now!
Jamie Smith - Melbourne Strength Culture
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